How often Americans use social media sitesįor many users, social media is part of their daily routine. Explore the patterns and trends shaping the social media landscape over the past decade below. Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. White and Black adults include those who report being only one race and are not Hispanic. Note: Respondents who did not give an answer are not shown. adults in each demographic group who say they ever use … Usage of the major social media platforms varies by factors such as age, gender and educational attainment. Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn. YouTube and Facebook are the most-widely used online platforms, and its user base is most broadly representative of the population as a whole. Which social media platforms are most common Young adults were among the earliest social media adopters and continue to use these sites at high levels, but usage by older adults has increased in recent years. YearĪs more Americans have adopted social media, the social media user base has also grown more representative of the broader population. By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms.
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